The Value of Guest Blogging

I’ve had a productive week for guest blogging. On Monday, Sarah Foil and I swapped posts, and I had a post go live on Assignment Online–the publication of my MFA program. Then on Thursday, I had a post go live on Writers Helping Writers, which was voted one of the top 101 Best Websites for Writers by Writer’s Digest in 2016. I set up another guest blog post for February that I have to start work on next week.

So I thought now would be a great opportunity to talk to you about the benefits of guest blogging.

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Some Sites Pay You

I won’t lie; it’s nice when you can be paid for a contribution. Not all sites do, and this isn’t even the biggest benefit, but it’s nice to get some money thrown your way. That said, I’m not in a position where I can pay guest bloggers right now, so I certainly don’t expect it.

I listed this benefit first because I wanted to mention it, and get it out of the way. As I said, it’s really not the biggest benefit out there.

You Get to Know Other Bloggers

Blogging can seem like a lonely endeavor. We sit in our offices, rooms, dens, and kitchens and write, hoping someone will enjoy reading it. It’s a lot like fiction writing. If you don’t find a way to create community, it can be lonesome.

Guest blogging gives you the opportunity to connect with others who like doing what you do. Community is so important, even for those of us with introverted tendencies. (I’m an extroverted introvert, which is fun and confusing, but basically I like community but recharge on my own.)

Writing is also highly reliant on who you know, just like any other industry. Expanding your professional network is a wise move if you plan to make a career of writing.

You Get Clips

Guest blogging is a great way to get your name out there in bios and bylines. I wanted to have more clips about the craft and process of writing, so this year I made it my goal to seek out those opportunities that would allow me to start building that area of my portfolio.

You Build Your Own Blog’s Community

If you have the opportunity to link back to your own site or your own blog, then guest blogging can be a great move because it helps audiences of other sites discover your site. (To everyone who has recently discovered this site, thank you for reading!)

As a blogger, building community is one of my main goals. In order to do that, I need to attract readers. Sure, I can just post blogs and hope people will find them who will find them interesting, but I have a much stronger chance of attracting the right audience by going out and letting readers know I exist. Guest blogging is just one way to do this.

Other Benefits

It’s fun to guest blog. You feel like a bit of a super star for a day because someone else has decided to feature your work. It’s enthralling! There are loads of other benefits too, depending on who you are and what your goals are.

I’d love to know what you get out of guest blogging. And, if you’d like to swap posts, please feel free to contact me.

What do you think?

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